It’s no secret that the holidays with kids are often chaotic. With “Joy to the fam” buybuybaby set out to remind parents that it’s the unexpected moments of joy that make parenthood so special during the holiday season. And to make the gifting season a little bit easier, we created The Joy Shop, where parents could browse gifts by age, recipient, and price.

The campaign photography captured the infectious energy and joy that only children can bring to any situation. Featuring a range of diverse families and children of all abilities, the photography reminds us that it’s the little moments of joy and unexpected (and sometimes messy) moments that are the most fun.

A custom-made ribbon font adds additional holiday sparkle to the marketing campaign and materials and helps to distinguish The Joy Shop as a digital destination for gift givers.